A poorly designed website will drive leads away. People will seek out other websites causing you to lose business. You need a professional Brisbane web design if you want to attract leads. You need to entice and engage your audience, keeping them on your page so you obtain more conversions for your business.
Here are effective ways to create a professional web design:
Your design should reflect your business
Your website is a reflection of your brand. For this, make sure to use a design that fits your business because it is how consumers will remember you. Your type of industry determines your design. A doctor will want a clean and simple design, something that is reflective of their service. On the other hand, a family law attorney would want a design that is endearing and evoke trust in their clients.
For your web design, pick colours and other visual elements that make people think of your brand. This builds brand recognition and creates a sense of association with your company. By choosing the right modern design that reflects your brand, you will keep leads longer on your page.
Responsive design is crucial because it impacts user experience. When a site has a responsive design, it adapts to any device someone uses. Whether it is a desktop or a mobile phone, both users are able to view your site in a way that fits their screen. This helps keep users engaged on your website.
This kind of web design enables mobile and tablet users to view your website without a problem. They will have a smooth experience exploring your site and reading your content, ultimately enjoying their time. By implementing a responsive design, you can capture more leads and your business will benefit from it.
A simple homepage
Whether you use SEO or PPC ads, you direct users to your homepage so they can learn about your business. Once there, they can navigate your site to know more about your offerings. But, your homepage is the main representation of your brand, making it a useful resource to inform users about you.
A homepage should be simple enough to be effective. It is not a good idea to overwhelm visitors with too much information. Know that a busy web design is likely to deter leads. With this, include elements on your homepage that will interest your audience. Focus more on visual elements and avoid putting a block of text. Visual elements are more effective in keeping visitors engaged and urging them to learn more.
Incorporate visual elements
Visual elements are a critical part of your web design. Avoid filling your site with text, as it can put off leads. By adding visual elements like photos, videos, and infographics, you can capture the interest of your visitors, allowing them to take time to look at visual elements.
Videos are among the best elements to include on your web pages. Today, consumers are more likely to interact with a video compared to a text. This interaction means you are keeping leads engaged. When you do that, you get more conversions for your business.
Easy to skim website
Most users skim websites to find information. They are looking for a specific piece of information, so they quickly look through a site to find it. This happens more with mobile users. This is why you build a web design that makes it easy for visitors to skim your pages, providing them with a positive experience.
Here are some best practices to implement:
- Use a font that is easy on the eyes. If you go for an intricate font, this will only cause some difficulty with your readers as they gather information on your site.
- Write small paragraphs. It is easier for users to scroll through and obtain information when the paragraphs are short.
- Use graphics when you want some important details to stand out. This helps catch the eye and enable users to see the information fast.
A functional navigation
When users want to find information on your website, they usually use navigation. Make sure you help these people to find the right web pages without a hassle. When you design your site navigation, it should be simple and easy to use. Create broad headings that come with specific subheadings. This also helps your website look organized aside from helping visitors find information.
Social Media Buttons
Social media is a good way to connect leads with your business. So, when creating a web design, include some social media buttons. If your audience is on social media, it is a fast way to connect them directly to your web page. If they are interested, they can follow your page.
If you want your readers to share your posts, having social media buttons on your site will make it easy for them. Also, when a user shares your post on their social media, it creates a link to your post and your website. When the number of your social shares grows, so does your naturally occurring backlinks. Remember, Google likes to promote sites that provide reliable information and those with a strong following. Therefore, you want as many backlinks as possible.
Do not be one of those businesses that omit CTAs on their web pages. A call-to-action is a vital component of your site because it prompts visitors to take action. Also, when someone comes to your website and likes the information they see, how can they proceed to the next step to take action?
When you implement CTA buttons, you can guide them to the next step so they can move towards conversion. Make sure your CTA buttons stand out on your web design.
Test your pages
When you have all the features necessary for a professional web design, do not forget to test your pages. This is an effective way to create a website that works well for your target market. You are able to see where your users struggle when navigating your site, making it easier to adjust based on these problems. Overall, testing your pages helps your site earn more leads and conversions.